Hi, I'm Raz
. Product design leader & consultant to startups. Design lecturer at Shenkar. Previously director of product design at Fiverr.
Axel — Seller listing flow for a full-service car marketplace.
Axel is a platform that takes the friction out of selling a used car — handling listings, buyer outreach, and the handover process so sellers only deal with the part that matters: meeting a serious buyer.
Tedooo — Web platform for a social marketplace built for crafters.
Tedooo is a combined social platform and marketplace for crafters — think Etsy meets Facebook Groups. I designed the entire web experience (desktop and mobile web) from the ground up, while the in-house team owned the iOS and Android apps.
Bookaway — Mentoring, hiring, and building design culture across a multi-brand travel group.
Mentoring, hiring, and building design culture across a multi-brand travel group. What began as a single mentoring relationship in 2024 grew into a fractional leadership role — spanning hands-on product design, running the company's design guild, leading design hiring, and shaping how the team adopts AI.
FINQ — Making high-stakes financial decisions legible without an advisor.
FINQ is an AI-powered platform that analyses your pension, insurance, and savings products and recommends where to move your money to get more at retirement — no human advisor required.
Sweet/Salty — A recipe site built for the cook, not the search engine.
Sweet / Salty is a website for all cookies, pastry and desserts lovers out there. You can find different recipes in an easy and straightforward UI + some fun facts on each recipe. New recipes are added weekly.
Surf Face — A Garmin watch face that puts live wave, tide, and wind conditions on your wrist.
Surf Face is a Garmin Connect IQ watch face for surfers — live wave height, tide, wind, and water temperature for your spot, always visible without pulling out a phone.
Falcon — From logo to product — turning the post-purchase confirmation page into a branded gift moment.
From logo to product — designing the gift moment that lives on the post-purchase confirmation page, connecting e-commerce brands to premium partners like Paramount+, Netflix, and Disney+.
Penta — Establishing design system as a function — and making the business case that got it funded.
How I identified the need, made the business case, and built the team that turned Fiverr's Photoshop toolkit into Penta — a team-owned design system with a dedicated designer, an engineering partnership, and full documentation.
Fiverare — The art marketplace for creating & trading NFT.
During 2021–2022 when NFT was at its peak, one of the best trending search terms on Fiverr was NFT. As part of an initiative we created a concept for a dedicated website where people can mint, buy and sell NFT.
Fiverr Business — Fiverr desktop app for businesses.
As part of different ideas and concepts to make our business audience more engaged in our business solutions, I created the Fiverr Business desktop app concept — a dedicated experience for companies managing freelance work at scale.
Medium Article — How to create better alignment between product managers & product designers.
Together with the rest of the design team at Fiverr we configured and defined what we call the 6qs — six questions that help define any project while aligning everyone on the goal. I wrote this article to explain the method and the value it brings to the design process.
The Freelancer — Alternative way for freelancers to offer services on Fiverr.
A conceptual exploration of an alternative way for freelancers to present and offer their services on Fiverr — moving beyond the standard gig format to give sellers more creative control over their profile and offerings.
Fiverr Showreel — Different projects & initiatives.
At the end of 2021 we gathered all the work we'd done that year and created the first Fiverr product design showreel. Selected projects were picked for this video and it showcases the variety and talent of the Product Design team at Fiverr.
Noun Project Icons — Various icons.
I've always loved creating illustrations and icons, so when I heard about the Noun Project, I just had to give it a try. Over the years I've created various icons — and I'm even making a bit of money from it!