Hi, I'm RazRaz Cohen. Product design leader & consultant to startups. Design lecturer at Shenkar. Previously director of product design at Fiverr.

Axel — Seller listing flow for a full-service car marketplace.

Axel

Client: Axel

Industry: Automotive

Role: Product Design, Design System

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Axel is a platform that takes the friction out of selling a used car — handling listings, buyer outreach, and the handover process so sellers only deal with the part that matters: meeting a serious buyer.

Tedooo — Web platform for a social marketplace built for crafters.

Tedooo

Client: Tedooo

Industry: Social Marketplace

Role: Product Design, Design System

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Tedooo is a combined social platform and marketplace for crafters — think Etsy meets Facebook Groups. I designed the entire web experience (desktop and mobile web) from the ground up, while the in-house team owned the iOS and Android apps.

Bookaway — Mentoring, hiring, and building design culture across a multi-brand travel group.

Bookaway

Client: Bookaway

Industry: Transportation

Role: Product Design, Leadership & Mentoring

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Mentoring, hiring, and building design culture across a multi-brand travel group. What began as a single mentoring relationship in 2024 grew into a fractional leadership role — spanning hands-on product design, running the company's design guild, leading design hiring, and helping shape how the team adopts AI.

FINQ — Making high-stakes financial decisions legible without an advisor.

FINQ

Client: FINQ

Industry: Fintech

Role: Product Design

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FINQ is an AI-powered platform that analyses your pension, insurance, and savings products and recommends where to move your money to get more at retirement — no human advisor required.

Sweet/Salty — A recipe site built for the cook, not the search engine.

Sweet/Salty

Client: Self-initiated

Industry: Food & Cooking

Role: Concept, Design, Development

See live project

Sweet / Salty is a website for all cookies, pastry and desserts lovers out there. You can find different recipes in an easy and straightforward UI + some fun facts on each recipe. New recipes are added weekly.

Surf Face — A Garmin watch face that puts live wave, tide, and wind conditions on your wrist.

Surf Face

Client: Self-initiated

Industry: Wearables

Role: Concept, Product Design, Development

See on Connect IQ Store

Surf Face is a Garmin Connect IQ watch face for surfers — live wave height, tide, wind, and water temperature for your spot, always visible without pulling out a phone.

More projects

Falcon
Falcon Branding and product design for an AdTech company.
Penta
Penta Establishing design system as a function — and making the business case that got it funded
Critical Thinking in the Age of AI
Critical Thinking in the Age of AI Notes from a design classroom.
Fiverare
Fiverare The art marketplace for creating & trading NFT.
Fiverr Business
Fiverr Business Fiverr desktop app for businesses.
PM & Designer Alignment
PM & Designer Alignment Better alignment between PMs & designers.
The Freelancer
The Freelancer An alternative way for freelancers to offer services.
Fiverr Showreel
Fiverr Showreel Different projects & initiatives.
Noun Project Icons
Noun Project Icons Icons I've designed and published.