Falcon

Overview & Context

Falcon is an AdTech company with a specific focus: the thank-you page. After a user completes a purchase, instead of a dead-end order confirmation, Falcon surfaces a personalized, brand-aligned offer — typically a free trial or perk with a major partner brand. Falcon has agreements with Paramount+, Netflix, Disney+, and others, and the offer is matched to each customer using machine learning, so it feels relevant rather than generic.

The model works for e-commerce merchants too: they earn incremental revenue per transaction with no implementation cost and a Shopify integration that can go live in minutes. The gift is the hook; the confirmation page is the placement.

My work covered two areas: designing the company’s logo, and working on the product design for how these gift moments get integrated and presented across different partner contexts.

Brand Builders

The main project was what Falcon calls Brand Builders: the system that lets partner companies configure and deliver gift offers through their confirmation pages. The design challenge was deceptively specific — the placement is always the same (post-purchase), but the context varies enormously.

A user subscribing to a streaming service has a different mindset than someone who just bought a pair of trainers. A free trial for Paramount+ might feel like a natural complement to one purchase and irrelevant to another. And the trigger mechanic differs depending on whether the perk requires a product purchase or a subscription — the definition of “earned it” isn’t always the same.

We explored a range of approaches — different visual treatments, different moment framings, different ways to brand the offer so it felt like a reward rather than an ad. We collaborated with partner companies including FlightTricks, Underoutfit, and Zug, testing integrations across their checkout and subscription flows.

Lightricks — Perks Hub & Mobile Moments

One of the more complete integrations was with Lightricks, the company behind Facetune. Lightricks subscribers get access to a dedicated perks area — a hub where members can browse and claim exclusive offers from partner brands including Disney+, Paramount+, Amazon Prime Video, Adobe Creative Cloud, Netflix, and Nord VPN. The desktop design for this hub had to make a catalogue of disparate offers feel cohesive and worth exploring, not like an affiliate page.

The other challenge was earlier in the flow: how do you tell someone they’ve just unlocked perks the moment they subscribe, and get them to actually engage? We explored several approaches — from a minimal prompt with a partner logo grid and a “Browse Perks” CTA, to a curated list of top trending offers, to a single highlighted perk (like a 21-day Paramount+ trial) with a direct claim button. Each variant was a different bet on what would drive more users from the subscription confirmation into the perks hub. The screens below show these approaches demonstrated on mobile.

Zoog — Bundle Subscription Approaches

Zoog is a children’s streaming platform. The integration challenge here was different: rather than surfacing a third-party gift at checkout, the goal was to get subscribers to choose the annual plan (Zoog+ with Disney+ included) over the monthly one — and to use the bundled perk as the conversion lever.

The core strategy was the power of default: in every variant, the 12-month bundle was pre-selected. The question was which UI pattern would make that feel most natural and drive the highest annual conversion. We explored four approaches:

A tab switch (Zoog+ vs Bundle) that leads straight into a preselected 12-month bundle with Disney+ shown as free. A radio sub-selection within the annual tier, letting users choose which free add-on they want — Disney+, Netflix, Paramount+, Amazon Prime, or no thanks — before committing. A two-option radio between 12-month and 1-month bundles, making the annual option visually dominant. And a toggle labelled “Show Disney+ bundle” — on by default — that reveals the bundle pricing beneath.

Underoutfit — Reusable Popover Component

Working with Underoutfit, an apparel brand, moved the work toward something more systematic. Rather than designing a one-off integration, we started thinking about a reusable component — a popover structure that any partner brand could configure with their own colours and imagery.

The component has a fixed anatomy: a brand photo at the top with the partner logo overlaid, then the offer logo (Paramount+ in this case), a two-line headline, and a CTA button. The colour of the button and the background tone of the image area are the configurable variables. Three colour directions were explored using Underoutfit’s own product imagery — purple, yellow, and green — each pulling from a different mood while the structure stays identical underneath.

This was a step toward scalability: a gift moment that felt genuinely on-brand for each partner without requiring a custom design from scratch every time.

Outcome

The engagement ran across 2024 and 2025, covering multiple partner integrations and a range of brand and placement configurations. The core challenge throughout was consistent: making a gift feel genuinely valuable at the moment a user is most open to receiving it.

What I’d Do Differently

This kind of work — designing for integration across many different partners, each with their own flows and constraints — makes it hard to hold a consistent standard. Each integration had its own context, and we were often adapting rather than defining. In hindsight, I’d have pushed earlier for a tighter component system for the gift moment itself: a set of building blocks that could flex across contexts without requiring each partner integration to be solved from scratch. The adaptation gets much faster when there’s something solid to adapt from.