I'm a product designer and design leader. I believe every great solution starts with properly defining the problem.

Today I work with startups including Tedooo, Bookaway, Axel, and FINQ, as a product designer and consultant: leading product projects, building design systems, mentoring designers, structuring AI-assisted design workflows. I also teach in the Visual Communication program at Shenkar, covering Emotional Design, App Design, and Interaction Design, and mentoring students through their graduation projects.

Before going independent, I spent eight years at Fiverr, the last four as Director of Product Design, leading a 25-person group of team leaders, product designers and UX researchers. Along the way I made the case for and established Fiverr's UX research function, initiated its design system, and built the design processes, roles and growth paths the team worked by.

Earlier, I was a UX/UI designer at Hola and a motion designer at Promotheus. I graduated from Shenkar's Visual Communication department in 2010 — the same program I teach in today.

View my CV