I'm a product design leader.
Always striving to create useful & beautiful products while maintaining great balance between the business & users need.

For the past 8 years, I've worked as the Director of Product Design at Fiverr. During that time, I managed 25 people, including team leaders, product designers, and UX researchers. Part of my main achievements there included creating a well-structured, scalable design system, establishing the UX research team, creating a well-structured design process for my team and many other product and design initiatives as part of my vision to make Fiverr a leading company in terms of usability and design.

I previously worked as a designer for Hola and as a motion designer for Promotheos. I graduated from the visual communication department at Shenkar in 2010.

You can find my CV here