Fiverare

Overview & Context

Fiverr was already home to thousands of talented creators producing exactly what the NFT market wanted. The question was whether Fiverr could do more than just host those services in the standard search results — whether it could build a dedicated space that matched the moment, in a category that didn’t yet have an established way of presenting itself.

The Idea

The concept was a side marketplace called Fiverare: a curated destination inside Fiverr where NFT-related services and digital artworks could be surfaced with the kind of presentation they deserved — not buried in search results alongside unrelated categories, but showcased front-and-center with an emphasis on the visual quality and the commercial opportunity for creators.

The scope went further than a filtered browse experience. Fiverare was also intended to support minting directly from the platform — so a buyer could go from discovering a piece of art, commissioning it from a Fiverr seller, and minting it as an NFT without leaving the Fiverr ecosystem.

This was a concept initiative. No AI tools existed at that scale yet — all the artwork in the experience was designed and sourced manually, representative of what real Fiverr creators were producing.

The Design

The design covered three core screens: the homepage, the browse/collection view, and the individual item detail page. The harder part wasn’t the screens themselves — it was that NFT marketplaces were a brand-new category with no established visual language to build on. The design had to feel premium and credible enough to sit alongside the art it was selling, while still reading as part of Fiverr. I leaned into a darker, gallery-like presentation that let the artwork dominate — generous space around each piece, restrained UI, the interface acting as a frame rather than competing with the work — and balanced a distinct Fiverare sub-brand identity against Fiverr’s existing design language, so it felt like a new destination without feeling like a different company.

Outcome

Fiverare was a prototype — it never became a live product. The NFT moment passed quickly, and so did the window for the concept. But as an exploration it demonstrated how Fiverr’s existing creator supply could be repositioned into an entirely different kind of marketplace with a distinct brand identity, and it was an interesting exercise in designing for a category that didn’t have an established visual language yet.